An Open Letter written by our founder 2024 Creative Production: What Exactly
It makes sense.
Building a brand may be challenging. Difficult.
The game changed back in 2023.
Marketing started to become costly. The conventional strategies ceased to be effective.
And ads? Well, they did not convert as they used to.
- Search Engine Optimisation? AI permeated the domain.
- Email? Open rates fell.
- PLG? If you receive one, it is a fortunate break.
Nevertheless, one thing stayed constant among all this noise: excellent creativity drives great storytelling;
“Great stroytelling wins more business.
Great creativity does not. however, materialise on demand.”
It calls for time, work, and iterative learning. Again and once more.
You thus hire an agency – then, the issues begin to arise
You bring in an agency in the hope they would lighten the load. Still, you soon discover…
Most of your budget disappears into “strategy,” “research,” and limitless “project management.” Things slow down rather than the content being quickly available to consumers. Governmental. Fixed.
“We should’ve kept this in-house.
But we’re already overloaded.”
You, therefore, call off the agency.
You come to see you already had the plan. Execution was what you truly needed.
A team that could manage everything from start to finish.
A team is capable of expansion without sacrificing standards.
We come in at that point.
We begin at Videodotedit with video.
Why then?
Four of five of the most frequented sites worldwide are video-first.
They are not slowing down, either. Neither your brand nor should another.
Video is what your consumers desire. More fundamentally, they rely on videos.
Top managers agree—video has the best return on investment.
In what manner? This is our secret.
Every 60-second video is a whole ecosystem of assets, not only one bit of material:
- Short clips
- Great stills
- Custom graphics
- GIFs
- Micro-videos
One video feeds several campaigns—ads, landing sites, social media, and lead magnets—giving you more creative power with less work.
Why does Videodotedit?
- There is no longer any need to overpay excessive agency fees.
- No more invoices surprising you.
- There wo not be any more letdowns with launches.
If you are reading this, you have objectives.
- raise consciousness.
- Develop awareness.
- Get more income.
Getting there is much more than producing “eyeballs” or increasing content output.
It is about the narrative that generates actual outcomes.
Our staff at Videodotedit is dedicated to being the only creative team you will ever need.
— Sushant
Founder, Videodotedit
A genuine fan of brands doing amazing things.
